Steamboat Blogs

Video of the Week – Gary Vaynerchuk

Posted on13. Mar, 2010 by Jay OHare.

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

Click here to view the embedded video.

Special thanks to these guys who gave great presentations on the future of real estate marketing:

• Les Reaves of Smart SEM
• Paul Reinarz of Rezora
• Kerry Shea of Wildhorse Meadows

We’ve gotten some GREAT feedback and hope to do something like this again.

We all had a great time!

Continue Reading

Video of the Week – Gary Vaynerchuk

Posted on13. Mar, 2010 by Jay OHare.

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

Click here to view the embedded video.

Special thanks to these guys who gave great presentations on the future of real estate marketing:

• Les Reaves of Smart SEM
• Paul Reinarz of Rezora
• Kerry Shea of Wildhorse Meadows

We’ve gotten some GREAT feedback and hope to do something like this again.

We all had a great time!

Continue Reading

The Future of Real Estate Marketing Conference

Posted on21. Feb, 2010 by Jay OHare.

I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning.

To say thanks for reading my blog I’m opening up the first 15 seats to you now (there’s only 60 seats).

All the details are here: www.steamboatedge.com

Thanks for reading and I hope you can make it.

About the Conference
What a rough few years for real estate. The way we see it, you can either continue to do things the way you’ve always done them, hoping for the best or you can embrace the new-normal and move forward. This conference is about moving forward; the future of real estate marketing.

2008: “Oh S%#t, is this really happening?”

2009: “Can we just hang on?”

2010: “Time to move forward!”

Because there are so many properties and so few buyers, marketing has become the centerpiece of any successful real estate business. At the same time, the face of marketing has changed. The “bullhorn” & “how many people can we reach” approach to marketing costs more & is less effective. It’s time to consider new opportunities to connect buyers & sellers and do it earlier & more effectively.

Buyers have more choice, more education and less time than ever before. While you may have fewer financial resources the good news is there are more opportunities than ever before. Somewhere there’s a place where these two things cross & success happens. This conference is about moving your business forward with new approaches & opportunities.

Conference Details:

March 12, 2010
8:30am – 12:30pm
Catamount Golf Club

Head over to the conference site for more details & RSVP

Continue Reading

The Future of Real Estate Marketing Conference

Posted on21. Feb, 2010 by Jay OHare.

I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning.

To say thanks for reading my blog I’m opening up the first 15 seats to you now (there’s only 60 seats).

All the details are here: www.steamboatedge.com

Thanks for reading and I hope you can make it.

About the Conference
What a rough few years for real estate. The way we see it, you can either continue to do things the way you’ve always done them, hoping for the best or you can embrace the new-normal and move forward. This conference is about moving forward; the future of real estate marketing.

2008: “Oh S%#t, is this really happening?”

2009: “Can we just hang on?”

2010: “Time to move forward!”

Because there are so many properties and so few buyers, marketing has become the centerpiece of any successful real estate business. At the same time, the face of marketing has changed. The “bullhorn” & “how many people can we reach” approach to marketing costs more & is less effective. It’s time to consider new opportunities to connect buyers & sellers and do it earlier & more effectively.

Buyers have more choice, more education and less time than ever before. While you may have fewer financial resources the good news is there are more opportunities than ever before. Somewhere there’s a place where these two things cross & success happens. This conference is about moving your business forward with new approaches & opportunities.

Conference Details:

March 12, 2010
8:30am – 12:30pm
Catamount Golf Club

Head over to the conference site for more details & RSVP

Continue Reading

New Twitter Resource in the Labs

Posted on08. Feb, 2010 by Jay OHare.

I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content.

One of the most interesting aspects of Twitter is live search. Through the use of live search we can, for the first time, “listen in” on public conversations. It’s that ability to listen to what’s being discussed on just about any topic that makes Twitter such a powerful medium.  We can search for just about any keyword and get instant results of what’s being said right now.

So I set up a page that gives you real-time, auto-refreshing search results of Twitter real estate terms. The default results are from the phrase “real estate” and with a click of a link  you can narrow the results to Colorado & Steamboat real estate. Plus I added a search box to view the results for any term you like.

Click to check it out.

What do you think? Is Twitter being used in an effective way to engage people? If you were in the market would this be a helpful medium?

Continue Reading

New Twitter Resource in the Labs

Posted on08. Feb, 2010 by Jay OHare.

I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content.

One of the most interesting aspects of Twitter is live search. Through the use of live search we can, for the first time, “listen in” on public conversations. It’s that ability to listen to what’s being discussed on just about any topic that makes Twitter such a powerful medium.  We can search for just about any keyword and get instant results of what’s being said right now.

So I set up a page that gives you real-time, auto-refreshing search results of Twitter real estate terms. The default results are from the phrase “real estate” and with a click of a link  you can narrow the results to Colorado & Steamboat real estate. Plus I added a search box to view the results for any term you like.

Click to check it out.

What do you think? Is Twitter being used in an effective way to engage people? If you were in the market would this be a helpful medium?

Continue Reading

“In this economy?”

Posted on28. Jan, 2010 by Jay OHare.

Speed is Power

“In this economy?” It’s a phrase I’m hearing over & over again. People and organizations are using this phrase as a blanket statement to say “no,” “stop,” “we can’t.” This phrase has become the catchall to stop the very thing that just might get them out of “this economy.”

I don’t buy it. It’s as if they’re suggesting this economy has a finish line and once we cross that line we’ll be in “that better economy” then we’ll move forward. Meanwhile their competitors are moving ahead. Their competitors are leaning into the problem, creating new value, new connections, making mistakes but learning from them.

We have entered an era where speed is power. Those who can move fast, innovate and answer the needs of the market faster, win. Those stuck in antiquated methods, compromise at every turn, and use the phrase “in this economy?” loose.

Two guys, Steve and Jon, invented the iPod. It took over 265 people to create the Zune.
Which do you want?

Tweet a TV tech question to @Twelpforce and get an answer in seconds from the helpful BestBuy employees.
Where might you buy your next TV?

Need it today? Amazon is offering same day delivery in select cities and Saturday delivery is standard on Prime accounts.
Where will you shop online?

HelloHealth allows you to interact with your doctor Facebook style and get medical answers quickly.
Better than “We’ll see you in a week.”

Speed is power. More so than ever in “this economy.”

Real estate isn’t immune. Buyers want help and information when they want it, where they want it. Companies, possibly your competitors, are rushing in to fill the huge hole left open by lumbering real estate giants stuck in yesterday’s thinking. You can too. You have all the tools, opportunity and leverage to make great things happen in “this economy.”

The internet, new communication channels, social media, print-on-demand, low-cost back office solutions and unlimited outsource opportunities have leveled the playing field for everyone. There’s very little uphill on the internet and 90%+ of your business is there, searching, learning and looking for a real connection to help them through the process.

So the next time you hear the resistance chant of “in this economy?” say “Yes, in this economy. We don’t have a choice.”
(Thanks to Brian Mann for the inspiration.)

Continue Reading

“In this economy?”

Posted on28. Jan, 2010 by Jay OHare.

Speed is Power

“In this economy?” It’s a phrase I’m hearing over & over again. People and organizations are using this phrase as a blanket statement to say “no,” “stop,” “we can’t.” This phrase has become the catchall to stop the very thing that just might get them out of “this economy.”

I don’t buy it. It’s as if they’re suggesting this economy has a finish line and once we cross that line we’ll be in “that better economy” then we’ll move forward. Meanwhile their competitors are moving ahead. Their competitors are leaning into the problem, creating new value, new connections, making mistakes but learning from them.

We have entered an era where speed is power. Those who can move fast, innovate and answer the needs of the market faster, win. Those stuck in antiquated methods, compromise at every turn, and use the phrase “in this economy?” loose.

Two guys, Steve and Jon, invented the iPod. It took over 265 people to create the Zune.
Which do you want?

Tweet a TV tech question to @Twelpforce and get an answer in seconds from the helpful BestBuy employees.
Where might you buy your next TV?

Need it today? Amazon is offering same day delivery in select cities and Saturday delivery is standard on Prime accounts.
Where will you shop online?

HelloHealth allows you to interact with your doctor Facebook style and get medical answers quickly.
Better than “We’ll see you in a week.”

Speed is power. More so than ever in “this economy.”

Real estate isn’t immune. Buyers want help and information when they want it, where they want it. Companies, possibly your competitors, are rushing in to fill the huge hole left open by lumbering real estate giants stuck in yesterday’s thinking. You can too. You have all the tools, opportunity and leverage to make great things happen in “this economy.”

The internet, new communication channels, social media, print-on-demand, low-cost back office solutions and unlimited outsource opportunities have leveled the playing field for everyone. There’s very little uphill on the internet and 90%+ of your business is there, searching, learning and looking for a real connection to help them through the process.

So the next time you hear the resistance chant of “in this economy?” say “Yes, in this economy. We don’t have a choice.”
(Thanks to Brian Mann for the inspiration.)

Continue Reading