Archive by Author
Rotarians celebrate holidays at the Ore House
Posted on20. Jul, 2009 by Jay OHare.
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Fish Creek Falls
Posted on19. Jul, 2009 by Jay OHare.
Andy Barnhart posted a photo:
Steamboat Springs, CO
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Video of the Week – The Future of Marketing
Posted on25. May, 2009 by Jay OHare.
This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)
At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.
Click here to view the embedded video.
So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.
As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.
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Steamboat News
Posted on12. May, 2009 by Jay OHare.
Hey, this is the first post. If you’re reading this it’s because we don’t have any news sources yet.
If you know of a good source of Steamboat news let us know & we’ll see if we can add them.
Thanks!




Jay O’Hare is the founder and principal of Altera Performance Group, a marketing and technology company in Steamboat Springs, CO.